CPA Marketing Made Easy
Author: Len Thurmond
What is CPA Marketing?
CPA stands for Cost Per Action, and is the business of Traffic Brokering, or sending TARGETED traffic to various affiliate offers. But there is a huge difference between traditional Affiliate Marketing and CPA marketing.
With Traditional Affiliate Marketing you only get paid a percentage of each sale that results from sending traffic to an offer. But with CPA marketing, the prospect generally doesn’t even have to BUY anything.
Basically, you get paid a fee for creating a “Lead” for the product or service of the CPA company you are promoting. And they do the rest.
And usually this is as simple as attracting Targeted Traffic to an offer where they simply fill in a short form with their email address, seeking more free info on the subject at hand.
Some of these offers even convert on the prospect simply giving them their Zip Code!
So as you can clearly imagine, it is MUCH easier to get someone to ask for
more free information on a subject they are interested in, than it is to get
them to purchase a product as they have to do with Traditional Affiliate Marketing.
That is why CPA Marketing is so lucrative. You get paid for finding people
who are interested in a subject, and the company paying you for the leads does the rest.
You might ask yourself how they can afford to pay you for NON-Paying customers, but it’s really quite simple!
These companies have HUGE advertising and marketing research budgets. And before they put out a CPA offer, they have spent the time and money necessary to know EXACTLY what their Cost per conversion is, and therefore know what they can afford to pay for leads.
In other words, they have worked it out as to how many leads it takes to get a sale, and what their profit margin is on that sale is, after subtracting all the leads they have paid YOU to get them.
Then it’s simply a numbers game. And the NUMBERS can be HUGE for both sides!
It is not uncommon for a successful CPA Marketer to earn 5 or even 6 figures a month, simply by sending targeted traffic to current CPA offers.
But how do you find these offers. And how do you promote them successfully?
In the coming weeks, we will talk about the “How, When, Where and Why” of CPA Marketing.
But for now, suffice it to say…If you are NOT practicing (or at least learning about) CPA Marketing, you are missing the boat and leaving potentially MILLIONS on the table.
If you are already an Affiliate product marketer (or planning to be), the question you need to be asking yourself is “Why would you want to do it the hard way, when there is a MUCH easier (and MUCH more Lucrative) marketing system out there that you could be using RIGHT NOW to make your fortune!
So Till Next time, Here’s to your success.
ABOUT THE AUTHOR: Len Thurmond (who published the well known Newsletter “The Affiliate Review”, for many years, and who now publishes his tutorials in the Len Thurmond Marketing Blog), has been marketing on the Internet since 1995 and is one of the most respected of the “Old Timers” in the business today!
Len Thurmond
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